We audit before we run. If your website cannot convert the traffic, there is no point spending on ads yet.

The businesses in Ahmedabad that get the most out of Google Ads tend to be the ones with a clear inquiry-to-closure process already in place. Pharma API companies that export have sales teams. Real estate developers have site visit booking flows. When you add paid search on top of a working sales process, the numbers tend to be good.

When you add paid search on top of a broken website with no CTA, you burn money faster. We audit before we run campaigns, which some prospective clients find annoying and others find reassuring. The ones who find it annoying are usually the ones we save the most for. An API pharma exporter in Naroda had tried Google Ads twice before with two different agencies and stopped both times. Both agencies had set up campaigns and started spending without ever looking at his website, which had no product pages and no inquiry form. We fixed the website first. His campaigns then produced 22 international buyer inquiries in Q1 at ₹1,100 each.