Facebook and Instagram ads, with an honest answer about whether they will work for you.
Meta is great for some categories and a waste of money for others. We tell you which one you are before we take your budget.
Meta works when the buyer is already scrolling Instagram and the decision is quick. Hospitality, education, healthcare, ecommerce, real estate at the right ticket. It does not work well when you are trying to reach a specific B2B decision-maker, because the targeting reaches that person's cousin in IT, not them.
The other thing nobody tells you: on Meta, the creative does the work the targeting cannot. A saree retailer in Surat was running product photos with a "DM for price" caption and getting tyre-kickers. We rebuilt the campaign around video of the actual workshop and a WhatsApp flow with a qualifying question built into the first reply. The inquiry-to-order rate on a similar furniture client went from 8% to 22%, because we put better buyers into the funnel instead of just more of them.
Furniture exporter, Jodhpur
inquiry-to-order rate, up from 8%, after rebuilding Meta campaigns around a WhatsApp qualification flow.
What we do
Campaign strategy
We start by telling you honestly whether Meta is the right channel for your category and ticket size.
Creative direction
The creative carries Meta campaigns. We help you figure out what to shoot, usually without a production budget.
Lead gen and WhatsApp
Click-to-WhatsApp flows with qualification built in, so you talk to buyers and not price-checkers.
Retargeting
Catching the people who visited and left, which is where a lot of the actual return hides.
Creative refresh
Stale creative is the number one reason Meta campaigns stop working. We refresh before that happens.
How we work
01
Fit check
We tell you upfront whether Meta is likely to work for your category and roughly what a lead will cost.
02
Sort the creative
Figure out what to shoot and how to say it, because the creative is the campaign on Meta.
03
Build the funnel
Narrow targeting, clear offer, and a WhatsApp or form flow with qualification built in.
04
Refresh and scale
Watch for creative fatigue, refresh on a schedule, and scale what holds up.
Where we work
We work with meta ads management clients across India. A few cities where we have deep local experience:
Common questions
Will Meta work for my B2B business?
Often not, at least not for reaching decision-makers directly. We will tell you that on the first call rather than take a budget we do not think will perform. For B2B, Google or LinkedIn is usually the better spend.
I do not have good creative. Now what?
You probably do not need a production budget. A phone video of your workshop, your team, or your product in use often outperforms a polished studio shoot. We will help you work out what to capture.
How often does creative need refreshing?
Every three to four weeks for most accounts. When cost per inquiry starts climbing, stale creative is usually the reason, not the targeting.
Work with us
Start a meta ads management project.
Tell us your category and your target ticket size. We will tell you honestly whether Meta is worth your money, and roughly what a lead should cost, before you spend anything.
See our work