Marketing measured in leads, not impressions.
Reach is a vanity number. We care about how many inquiries you got and what each one cost. Everything we run is built around that.
The most common thing we find when we audit an account is a campaign optimised for the metric that looks good in a report. Clicks are easy to show. Reach is easy to show. Revenue is harder to fake, which is exactly why most agencies avoid reporting on it.
We run paid, organic, and creative as one system pointed at a single number. A textile exporter came to us after three agencies in two years, each selling the same package of ads and a monthly report full of impressions. None had tracked a single lead to a sale. We set up proper conversion tracking, rebuilt the landing pages, added WhatsApp click-to-chat because that is how their buyers actually contact suppliers. Cost per inquiry went from ₹1,400 to ₹380 on the same budget.
Textile exporter, Surat
cost per qualified inquiry, down from ₹1,400. Same budget, 3.7x more leads after three agencies had failed.
What we do
SEO
Technical fixes, content, and links. The channel that compounds instead of stopping the day you stop paying.
PPC
Google, Meta, and LinkedIn, structured so you can see cost per lead by campaign.
Social
Organic and paid social that does a job, not posts for the sake of a content calendar.
App store optimisation
Getting your app found and installed, which most app owners never seriously work on.
Performance creative
Ad creative and video built to convert, refreshed before it goes stale.
Landing page CRO
The page the ad sends people to matters as much as the ad. We fix both.
How we work
01
Audit before we spend
We look at the current account, the tracking, and the landing pages first. If nothing is running yet, tracking comes before the first rupee of ad spend.
02
Fix the funnel
Most accounts leak at the landing page, not the ad. We fix the leak before we pour in more traffic.
03
Run and track
Every lead tracked from click to form to WhatsApp message, so we know what each channel actually produces.
04
Cut and scale
Kill what is not working, put more behind what is. Monthly, not once a quarter when the contract is up for renewal.
Where we work
We work with performance marketing clients across India. A few cities where we have deep local experience:
Common questions
What is your minimum budget?
For paid campaigns we work best when the monthly media budget is above ₹50,000, plus our fee. Below that, SEO or a landing page fix is usually a better use of your money, and we will say so.
Paid or SEO first?
If you need leads this month, paid. If you want a channel that builds over time and keeps working when you pause spend, SEO. Most clients eventually do both, but we will tell you where to start.
Do you lock me into a long contract?
No. SEO needs a few months to show results and we are honest about that, but we do not trap you in a twelve-month agreement to get there.
Work with us
Start a performance marketing project.
If your current agency cannot tell you your cost per lead by campaign, that is the whole problem. Send us access and we will audit it for free before you decide anything.
See our work