Paid marketing portfolio
Real Campaigns.
Real Results.
Dashboard screenshots from live Google Ads and Meta Ads campaigns. Client names redacted.
What this portfolio shows
9
Campaign dashboards shown
Real, unedited account screenshots
6
Industries represented
Tour & Travel · E-commerce · Study Abroad · B2B Services · Legal Services · Astrology Education
5
Google Ads campaigns
Search · Shopping · Performance Max
4
Meta Ads campaigns
Advantage+ · Lead generation
Every campaign-level metric lives on its own card below — attached to a real dashboard screenshot, the platform it ran on, and the industry it served. No rolled-up averages, no numbers without context.
Who we work with
Sectors we understand deeply.
We don't take every client. We focus on sectors where we know the funnel, the seasonality, and the buying behaviour.
Study Abroad & Education
Consultancies, ed-tech, coaching. Lead-gen with intent-based quality scoring.
D2C & E-commerce
Scaling purchase volume and ROAS while protecting margin.
Travel & Hospitality
Booking-focused campaigns with seasonal budget management.
B2B Services
Long sales cycles, ICP-tight targeting, CRM-connected attribution.
Local Businesses
Location-based campaigns driving footfall, calls, and walk-ins.
Professional Services
High-trust lead generation for law, finance, consulting, and healthcare.
Campaign portfolio
Real accounts. Real dashboards.
Each entry below is a real campaign. Screenshot from the live account. Numbers are platform-reported. We've documented the goal, the problem, what changed, and what followed.
Google AdsTour & Travel
Client name redactedGoal
Drive booking-intent conversions from Google Search
Platform
Google Ads
Industry
Tour & Travel
Spend
₹362K (Dec–May)
₹362K
Ad spend (dashboard)
796
Conversions (dashboard)
₹23.52
Avg CPC (dashboard)
ChallengeTravel demand is seasonal and fiercely competitive on Search, with bidding wars on destination and package keywords. The account needed clean conversion tracking before budget could be scaled with any confidence.
SolutionRestructured campaigns around booking intent, separated branded from non-branded terms, and tightened match types so spend concentrated on the queries that actually convert.
ResultOver the period (15 Dec – 18 May) the dashboard shows 796 conversions from 15.4K clicks at a ₹23.52 average CPC, on ₹362K of ad spend.
Google AdsE-commerce
Client name redactedGoal
Grow store purchases from Shopping and Search
Platform
Google Ads
Industry
E-commerce
Spend
₹265K
₹265K
Ad spend (dashboard)
287
Store purchases (dashboard)
₹389
Cost per purchase (dashboard)
ChallengeA broad e-commerce account with a large catalogue needed product-feed quality and campaign structure work before spend could scale efficiently.
SolutionRebuilt the product feed, segmented Shopping by margin and intent, and layered audiences so budget followed the best-converting products.
ResultThe dashboard shows 287 store purchases at ₹389 cost per purchase, on ₹265K of spend from 57.4K clicks.
Google AdsE-commerce
Client name redactedGoal
Hold a profitable return as spend scaled
Platform
Google Ads
Industry
E-commerce
Spend
₹265K
408%
Actual ROAS (dashboard)
287
Store purchases (dashboard)
₹389
Cost per purchase (dashboard)
ChallengeOnce volume was healthy, the priority shifted from raw purchases to return — keeping ROAS strong while spend stayed at scale.
SolutionMoved to value-based bidding on a clean conversion baseline and pruned spend on the lowest-return products and queries.
ResultThe same account, viewed on return: the dashboard shows a 408.54% actual ROAS at ₹389 cost per purchase across 287 purchases.
Google AdsStudy Abroad
Client name redactedGoal
Scale qualified enquiry volume on Search over the long term
Platform
Google Ads
Industry
Study Abroad
Spend
₹6.44M (lifetime)
28.6K
Conversions (dashboard)
₹225
Cost per conversion (dashboard)
₹6.44M
Ad spend (dashboard)
ChallengeStudy-abroad keywords are expensive and competitive, and the account needed durable structure to keep performing across many years and intakes.
SolutionMaintained intent-segmented campaigns with destination-specific landing pages and continuous search-term hygiene to protect cost per conversion.
ResultAcross the account lifetime the dashboard shows 28.6K conversions at ₹225 cost per conversion, on ₹6.44M of ad spend from 420K clicks.
Google AdsB2B Services
Client name redactedGoal
Generate qualified enquiries at a controlled cost
Platform
Google Ads
Industry
B2B Services
Spend
₹2.93M
₹140
Avg CPC (dashboard)
₹1.71K
Cost per conversion (dashboard)
₹2.93M
Ad spend (dashboard)
ChallengeB2B keywords are low-volume and high-cost, so click quality matters far more than click volume — wasted clicks burn budget fast.
SolutionTightened match types and negative lists, and focused budget on the highest-intent keyword clusters rather than chasing broad volume.
ResultThe dashboard shows a ₹140 average CPC on ₹2.93M of spend, with conversions at ₹1.71K each from 20.9K clicks.
Meta AdsE-commerce
Client name redactedGoal
Increase purchases and checkouts on Meta
Platform
Meta Ads
Industry
E-commerce
Spend
₹173.5K (this month)
2.16×
Purchase ROAS — account avg (dashboard)
470
Checkouts initiated (dashboard)
₹369
Cost per checkout (dashboard)
ChallengeFive concurrent campaigns needed a creative-testing system and cleaner event optimisation to improve purchase efficiency.
SolutionRan Advantage+ shopping alongside a structured weekly creative-testing cadence and optimised for purchase value rather than raw purchase count.
ResultAcross 5 campaigns this month the dashboard shows 470 checkouts initiated and 112 purchases at ₹369 cost per checkout — a 2.16× average purchase ROAS on ₹173.5K spend.
Meta AdsStudy Abroad
Client name redactedGoal
Generate qualified study-abroad leads at low cost via Meta
Platform
Meta Ads
Industry
Study Abroad
Spend
₹316.6K (35 campaigns)
3,296
Leads / form (dashboard)
₹96
Cost per lead (dashboard)
3.87M
Impressions (dashboard)
ChallengeIn study-abroad lead gen the constant tension is cost versus quality, sustained across a large, always-on account with dozens of campaigns.
SolutionRan a broad set of lead-form campaigns segmented by destination and intent, continuously cutting the weakest ad sets to hold cost per lead down.
ResultAcross 35 campaigns the dashboard shows 3,296 form leads at ₹96.06 cost per lead, on ₹316.6K spend and 3.87M impressions.
Meta AdsLegal Services
Client name redactedGoal
Generate direct enquiries for compliance services (company registration, DSC, annual filing)
Platform
Meta Ads
Industry
Legal Services
Spend
₹8.6K (Meta dashboard)
358
Messaging conversations (dashboard)
₹24
Cost per conversation (dashboard)
79K
Impressions (dashboard)
ChallengeLegal and compliance is a low-awareness, high-trust category — prospects rarely search for services like DSC or annual filing until they urgently need them, and standard lead forms returned contacts that were hard to qualify.
SolutionRan Meta messaging-objective campaigns (click-to-chat) so prospects could ask questions directly, split by service line — company registration, DSC, and annual filing — with UGC-style creative to build trust.
ResultThe dashboard shows 358 messaging conversations at ₹24.03 cost per conversation across the account, with the annual-filing campaign driving the most volume (191 on its own).
Meta AdsAstrology Education
Client name redactedGoal
Fill free-course and webinar funnels for an astrology-education brand at a low cost per sign-up
Platform
Meta Ads
Industry
Astrology Education
Spend
₹935K (Jun 2023 to Jul 2026)
₹935K
Ad spend (dashboard)
3.7M
Impressions (dashboard)
1.28M
Reach (dashboard)
ChallengeAstrology and occult education is a sensitive Meta ad category with tight policy limits, and the model depends on filling free foundation courses, webinars and city workshops cheaply enough that the paid back-end stays profitable.
SolutionRan an always-on account across the whole catalogue (foundation courses, Tarot and graphology webinars, and offline workshops), with creative and audiences tuned per format and budget pushed toward the lowest cost-per-result sign-ups.
ResultAcross 36 campaigns (Jun 2023 to Jul 2026) the dashboard shows ₹935K spent, 3.7M impressions and 1.28M reach. Course-enrolment campaigns ran at roughly ₹15 to ₹34 per purchase and webinar sign-ups at ₹10 to ₹13, across multiple conversion types.
Disclaimer: Client names, account IDs, and sensitive business details have been intentionally hidden. Screenshots are from real campaign dashboards managed by our team. Metrics shown are platform-reported figures as displayed in Google Ads or Meta Ads Manager at the time of capture. Results vary by industry, budget, creative quality, and market conditions. Past performance does not guarantee future results.
Why clients trust us
What makes us different.
Not claims. Policies. Things we do on every engagement, for every client.
You own the account
Your Google and Meta ad accounts are always in your name. We get access — you retain ownership. If you leave, you take everything.
Weekly written reports
Every Monday you receive a written summary: what spend was, what changed, what we're doing next week, and why. No jargon, no fluff.
We fix tracking first
We don't run a single campaign until conversion tracking is verified. Broken tracking is the #1 reason ad accounts waste money.
No long-term lock-ins
Monthly engagement model. If the results aren't there, you're not stuck. We prefer to keep clients by performing, not by contract.
Screenshots, not promises
Every result on this page is a real dashboard screenshot. Platform-reported numbers. Client names redacted by agreement, not by habit.
One team, full funnel
Ads, landing pages, and tracking managed by the same team. No handoffs. No blaming another agency for a broken funnel.
Platforms
Where we run campaigns.
Google Ads
- Search (Exact, Phrase, Broad)
- Shopping & Performance Max
- Display & Remarketing
- YouTube
- Demand Gen
Best for — Bottom-of-funnel, high-intent buyers and lead-gen at scale.
Meta Ads
- Facebook & Instagram Feed
- Reels & Stories
- Advantage+ Shopping
- Lead Gen Forms
- Retargeting
Best for — Top and mid-funnel, audience building, D2C, and cost-efficient lead gen.
How we work
What actually happens when you hire us.
01
Audit & Tracking
Before spending a rupee, we audit your existing account, pixel/tag setup, and conversion events. Most accounts have broken tracking — we fix that first so every decision is based on real data.
02
Campaign Architecture
We build campaigns the way a system should be — intent layers separated, budgets allocated by funnel stage, bidding strategies matched to your current data volume.
03
Landing Page Review
We won't run traffic to a page that won't convert. We audit your landing pages and give specific, actionable feedback before launch — or build new ones if needed.
04
Weekly Optimisation
Every week: review search terms, pause waste, test new creatives, adjust bids. You get a written summary of what changed and why — not just a dashboard link to interpret yourself.
05
Scaling Decisions
We don't scale until unit economics justify it. When they do, we scale fast. When they don't, we tell you what needs to change first.
Ground rules
What we don't do.
Every agency has a pitch. Here's what we refuse to do regardless of what the client asks for.
✕
Fake guarantees
We don't promise "5× ROAS guaranteed." Anyone who does is lying or about to disappear.
✕
Bot leads
No lead farms, no incentivised traffic. Every lead is a real person with real intent.
✕
Vanity metrics
Impressions don't pay your rent. We report on CPL, ROAS, CAC, and pipeline — not reach.
✕
Hidden reporting
You always have direct access to your ad account. We never hold data hostage.
✕
Locked accounts
Your ad account is yours. Always. You take it with you if you leave.
Free audit
We'll find what's wasting your budget.
Before we run a single campaign, we audit your account. Most accounts have 20–40% in recoverable waste. Here's exactly what we check:
What we check in your free audit
- Conversion tracking accuracy (are purchases/leads firing correctly?)
- Wasted spend — non-converting keywords, placements, and audiences
- Campaign structure issues — budget leaks, bidding conflicts, duplicate keywords
- Landing page CRO gaps — where traffic is dropping off before converting
- Budget allocation — is your spend weighted toward the highest-intent traffic?
Ready when you are
Get a free campaign audit.
We'll identify wasted spend, tracking issues, and the fastest opportunities to improve performance — no pitch, no commitment.