Google Ads, run by people who read the search terms report.
Most accounts we inherit are on broad match with no negative keywords, burning budget on searches that will never buy. The fix is usually structure, not a bigger budget.
The three things we find in almost every account: keywords on broad match with no negative list, search and display mixed into one budget, and one landing page used for every ad regardless of what the ad promised. Fix those three and cost per lead usually drops 40 to 60% without spending a rupee more.
A private school in Jaipur was paying ₹890 per admission inquiry when we took the account over. Same ₹40,000 budget, but we rebuilt the keyword structure, added negatives, and built a landing page per program rather than sending everyone to the homepage. Cost per inquiry dropped to ₹340. None of that is clever. It is just the basic work most agencies skip because broad match is easier to set up and the report still shows clicks going up.
Private school, Jaipur
cost per admission inquiry, down from ₹890. Same ₹40,000 monthly budget after an account rebuild.
What we do
Account audit and rebuild
We restructure the campaigns, tighten match types, and build the negative keyword list that was never there.
Search campaigns
Built around buyer intent, with ad groups tight enough that the ad matches the search.
Conversion tracking
Tracking the action that makes you money, not a thank-you page view that means nothing.
Landing pages
A page per service or campaign that matches the ad. The ad and the page are one job, not two.
Performance Max and shopping
For ecommerce, run properly with product feed control, not handed to Google on autopilot.
How we work
01
Free account audit
Give us read access and we will tell you exactly what is wrong before you commit to anything.
02
Restructure
Rebuild the campaign structure, match types, and negatives so the budget stops leaking.
03
Fix the destination
Build or fix the landing page so the traffic has somewhere worth landing.
04
Manage and report
Ongoing management with monthly reporting on leads and cost per lead, not clicks.
Where we work
We work with google ads management clients across India. A few cities where we have deep local experience:
Common questions
Can you fix my existing account?
Usually yes. Most accounts have structural problems rather than category problems. We would rather fix what you have than start from zero if the history is worth keeping.
Why is my cost per click so high?
Some categories are genuinely expensive, especially legal, medical, and anything competitive in a metro. You cannot always fix the CPC, but you can almost always fix the conversion rate, which is what actually moves your cost per lead.
Do you charge a percentage of spend?
We can work on a flat fee or a percentage depending on account size. A flat fee usually works out better for you once spend gets reasonable, and we will be straight about which suits you.
Work with us
Start a google ads management project.
Send us read access to your Google Ads account and we will tell you what is wrong with it for free. If it turns out the account is fine, we will tell you that too.
See our work