Delhi is the most expensive Google Ads market in India for most categories. You cannot fix the CPC. You can fix your conversion rate.

The accounts we inherit in Delhi share a pattern: broad match everywhere, location targeting set to "India" instead of Delhi NCR, ad copy that is some variant of "Best [service] in Delhi — Call Now", landing pages that are the company homepage.

This is not the fault of the clients. It is how most agencies set campaigns up because it is easier to show results on impressions and clicks than on leads. We restructure the account, tighten targeting to specific sub-areas where the client actually serves, write ad groups per service line rather than per campaign, and build dedicated landing pages. Cost per lead typically drops 40–60% within 60 days. A CA firm in South Delhi with a ₹60,000 monthly budget was paying ₹1,800 per inquiry. After account restructure and a dedicated landing page per service, it dropped to ₹720.