Google Ads for Surat B2B: the keyword strategy is the whole game.

We have worked with three textile-adjacent businesses in Surat: a power loom parts supplier, a fabric wholesaler targeting buyers in Delhi, and a machinery importer. All three had tried Google Ads on their own or with a local freelancer and stopped when the leads did not come.

The issue in each case was the keyword list. They were targeting terms that buyers do not actually search. Once we rebuilt the keyword strategy around actual buyer search behaviour — which we researched by talking to their existing customers — inquiries started within the first billing cycle. The power loom parts supplier went from 0 to 9 qualified B2B inquiries in month one. He had been running ads for 4 months before us with 0. His previous agency had been targeting "power loom" and "loom machine" — high-volume, wrong-intent keywords. We targeted "power loom spare parts supplier Gujarat" and seven similar long-tail terms.