Meta advertising in Ahmedabad is where we have seen the biggest gap between what clients expect and what the platform can deliver for B2B.

Where Meta does work in Ahmedabad: real estate, D2C, healthcare consumer services, education. Categories with a large enough target audience and a short enough decision cycle that the imprecision of social targeting does not matter as much.

We have run campaigns for a plotted development near Sanand, a skincare D2C brand, and a diagnostic centre with multiple Ahmedabad locations. The real estate client produces about 80 inquiries a month from a ₹90,000 Meta budget, of which about 35 convert to site visits. That is a cost per site visit of roughly ₹2,600, against a product ticket of ₹40–80 lakh. The maths work. The diagnostic centre fills appointment slots at ₹380 per booking. The D2C skincare brand gets 3.1x ROAS on Meta with video creative. All three required different setups. None required a large budget to test whether Meta was the right channel.