Meta ads for Surat textile businesses: the creative has to do more work than a price list.

The businesses in Surat that have seen real return from Meta are the ones that have invested in the creative. Not expensive creative — a video of the actual production floor, a before/after of a fabric sample, a 30-second testimonial from a satisfied buyer. That kind of content outperforms a product grid every time.

We have run Meta campaigns for a saree retailer in Ring Road area and a readymade garment wholesaler targeting retail buyers in Gujarat and Maharashtra. Both have seen consistent lead volume at under ₹300 per inquiry when the creative is refreshed every 3–4 weeks. When creative gets stale, cost per inquiry climbs. This is the most common reason Meta campaigns stop working — not the targeting, the creative. The saree retailer was previously running WhatsApp groups to reach wholesale buyers. Meta at ₹280 per inquiry gave her 60 qualified wholesale inquiries per month.