Surat is one of the few places where clients actually want to see the numbers. We are ready for that.

The problems we see in Surat accounts are the same as everywhere else, just with higher stakes because the budgets tend to be larger. Broad match keywords, no negative list, campaigns optimised for traffic not leads.

One textile exporter we audited had ₹1.2 lakh going out every month on Meta with zero conversion events set up. The agency was sending monthly reports showing reach in the millions. When we rebuilt the campaigns from scratch with WhatsApp conversion tracking, his cost per qualified inquiry dropped from nothing-measurable to ₹420. He had been spending over a lakh a month for 8 months with no idea whether it was working. It was not working. The Surat market is competitive enough that you need to know what you are getting for your money.