Free tool

Ad budget and cost-per-lead calculator.

Put in your monthly ad budget and a few numbers from your funnel. See the leads, cost per lead, customers, and return you should expect. Built for Indian businesses, in rupees.

Your numbers

Monthly ad budget₹ / monthAverage cost per click₹Google search in India often runs ₹10–₹60 depending on the category.Landing page conversion rate%Typical is 2–6%. Below 2% usually means the page, not the budget, is the problem.Lead-to-customer close rate%How many inquiries turn into paying customers. Varies a lot by business.Average value of a customer₹One order, or the full value if they stay. Use what fits your model.

Clicks / month

2,000

Leads / month

Cost per lead

₹625

Customers / month

Cost to acquire a customer

₹3,125

Revenue / month

₹2,40,000

Return on ad spend (ROAS)

4.8x

These are estimates from your own inputs. The two numbers that move them most are the conversion rate and the close rate, and those are exactly what most accounts get wrong. If your real cost per lead is far above what you see here, the leak is usually the landing page or the targeting, not the budget.

Get your real numbers audited How we run paid

A model is only as good as its inputs. Real campaigns vary by season, competition, and how well the funnel is built. Use this to sanity-check a budget, not as a guarantee.