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Selected engagements
EventsDigital and event operationsAnnual event

We ran the event, not just its website.

Website and registrations, social, the offline presence and operations on the day, including pacer and runner coordination.

Agra Taj Half Marathon cover
The problem

What was broken

  • An annual running event needed both a digital presence and people on the ground.
  • Registrations, promotion and race-day coordination were separate problems.
The work

How we fixed it

  • Built the website and the registration flow.
  • Ran the social presence and the offline promotion.
  • Handled event operations on the day, including pacer and runner coordination.
Impact

What actually moved.

Event presence
About 400%
Previous editionGrown
Scope
End to end
Website onlyDigital and on-ground

Metrics source: Growth figure is the organisers’ own.

Web X Developers were much more than our digital agency. They worked across the whole event, the website and registrations, social media, the offline side and runner coordination on the day. Having one team that could handle both the digital and the operational side made a real difference.
— Organising team, Agra Taj Half Marathon
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Creative agency · White-label delivery

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