Selected engagements
D2C footwearBrand, Shopify and paid mediaOngoing
A Shopify store several developers had already given up on.
Brand work first, then the storefront rebuild: integrations fixed, tracking set up properly, and now we run their performance marketing.
The problem
What was broken
- Several developers had already worked on the store, including AI-generated builds.
- The store was slow and half the Shopify integrations did not work.
- Conversion tracking could not be trusted, so neither could the ad numbers.
The work
How we fixed it
- Started with the brand: logo, colour system and the site itself.
- Rebuilt the Shopify storefront and fixed the integrations.
- Set up Meta and Google conversion tracking from scratch.
- Took over performance marketing once the data was reliable.
Impact
What actually moved.
Store integrations
Fixed
BreakingWorking
Conversion tracking
Trusted
UnreliableMeta and Google set up
Engagement
Retained
Website projectOngoing growth account
Metrics source: Engagement history from our own project record.
We had already been through several developers, including AI-generated builds, and the store was still slow with integrations that did not hold. Web X Developers took the whole system on, the brand, the Shopify storefront, the integrations and the tracking. What began as a website project turned into an ongoing growth partnership.— Founder, Handcrafted
Next engagement
CH Group
Real estate, agro trade and finance · Website and automation
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