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Selected engagements
Education, study abroadWebsite, CRM and paid mediaOngoing

A Next.js site, and the CRM their counsellors actually work in.

We built the site and a CRM around how the counselling team works, automated the steps they used to do by hand, and we run their Meta lead campaigns.

Dream Ladder Consultancy cover
The problem

What was broken

  • Counsellors were doing repetitive work by hand at every step of the pipeline.
  • Lead generation and the system handling those leads were separate concerns.
The work

How we fixed it

  • Next.js site built for enquiries rather than brochure browsing.
  • CRM built end to end around the counselling pipeline.
  • Automations across the manual steps in that pipeline.
  • Meta lead campaigns run by the same team that built the system.
Impact

What actually moved.

Manual work
About 80% less
Handled by counsellorsAutomated
Lead system
Unified
Separate toolsOne CRM
Paid media
Same team
Run elsewhereRun by the build team

Metrics source: Reduction in manual work is the client’s own figure.

They did not just build our website. They looked at how our counselling team actually works and built the CRM and the automation around that. Most of the repetitive work our team used to do by hand now runs itself. The same team still handles our lead generation.
— Management, Dream Ladder Consultancy
Next engagement
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B2B furniture, UAE · Node.js build and Google Ads

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