Selected engagements
B2B furniture, UAENode.js build and Google AdsOngoing
An enquiry cart, because B2B buyers do not check out.
A Dubai office-furniture manufacturer needed a catalogue that takes bulk orders. We built an enquiry cart on Node.js and now run about ₹7 lakh a month of Google Ads into it.
The problem
What was broken
- A retail checkout makes no sense when the order is 40 chairs.
- Buyers needed to specify their own quantities before talking to sales.
The work
How we fixed it
- Proposed an enquiry cart instead of a store: pick products, set quantities, send as one enquiry.
- No payment step anywhere in the flow.
- Built on Node.js.
- Google Ads run against the same pages the sales team relies on.
Impact
What actually moved.
Buying flow
B2B
Retail checkoutEnquiry cart with quantities
Google Ads
About Rs 7L/mo
Not yet runningManaged monthly
Metrics source: Monthly ad spend as reported in the client’s Google Ads account.
We did not need another retail-style furniture website. We needed something that understood how B2B buyers actually order. Web X Developers built an enquiry cart where a customer picks products and quantities and sends it all as one enquiry. The site now supports our sales process instead of getting in its way.— Management team, Mr Furniture
Next engagement
Handcrafted
D2C footwear · Brand, Shopify and paid media
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