As data regulations tighten and user privacy expectations rise, Indian businesses that build marketing on genuine consent will outperform those chasing tracking workarounds.
Read more →Between the DPDP Act, cookie deprecation, and platform privacy changes, Indian marketers are navigating a genuinely different data environment than they were two years ago.
Read more →Cookie consent banners have become standard on Western websites. Indian websites are catching up as the DPDP Act takes shape. Here is what a proper implementation looks like.
Read more →The Digital Personal Data Protection Act is now law in India. Digital marketers who rely on tracking, retargeting, and customer data need to understand what has changed and what needs to change in their practices.
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