Study abroad is one of the most competitive Google Ads verticals in India. It is also one where poor campaign structure costs the most. Here is what the structure should look like.
Read more →WhatsApp is how India converts. The problem is that most businesses have no idea which ad, campaign, or keyword actually drove the conversation. Here is how to fix attribution.
Read more →A landing page that works in the US or UK often fails in India for specific, predictable reasons. This checklist covers what Indian visitors expect and what typically drives them away.
Read more →Tour operators running Google Ads in India often get plenty of form submissions and almost no bookings. The problem is usually the same three things.
Read more →There is no single right answer, but there is a way to work backwards from your business to a budget that actually makes sense. Here is how to do it.
Read more →There is a predictable sequence of mistakes that most small businesses in India make when they first spend serious money on digital marketing. This is that sequence, and what breaks the cycle.
Read more →Most Indian businesses running Google Ads are wasting 30-50% of their spend before a single qualified lead comes in. Here's what's actually going wrong.
Read more →As third-party cookies disappear, Indian businesses need a solid first-party data strategy. Here is where to start and what actually works.
Read more →Monthly retainers, percentage of spend, project fees, performance-based pricing. Each model has different implications for who takes the risk and who benefits from results.
Read more →The Indian digital marketing agency market has grown rapidly and the quality range is enormous. Knowing what to avoid saves you months of wasted budget.
Read more →Marketing operations is the system behind your marketing, not the campaigns themselves. Getting it right saves more time than hiring another person.
Read more →Marketing says they send great leads. Sales says the leads are useless. Both are partly right. Here is how to stop the blame cycle.
Read more →Most Indian businesses buy CRM software before they understand what problem they are solving. Here is how to think through your marketing tech stack before spending a rupee.
Read more →Based on the trends that accelerated in 2024, here are the developments most likely to shape Indian digital marketing in 2025. Some will create opportunities, others will require adaptation.
Read more →Google made significant changes to its advertising products in 2024. Some improved results. Others reduced advertiser control. Here is what changed and how Indian advertisers should adapt.
Read more →After a year of experimenting with AI tools in real marketing workflows, here is what actually helped Indian marketing teams and what turned out to be hype.
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