CTWA ads are Meta's fastest-growing format in India. Most advertisers run them incorrectly, trigger an extended learning phase, and conclude they don't work. Here's what the learning phase actually means and how to exit it.
Read more →Most law firm websites in India rank for the firm's name and nothing else. Here is how to change that without a large budget or technical expertise.
Read more →Most Indian B2B websites look professional and generate almost no leads from organic traffic or referral visitors. The problems are predictable and fixable.
Read more →Both platforms work. They work for different things. Picking the wrong one for your business type and stage is one of the most expensive mistakes you can make with a limited budget.
Read more →The average business website converts 1-3% of visitors. The other 97% leave. Most of them weren't uninterested — they just weren't given a good reason to stay.
Read more →Study abroad is one of the most competitive Google Ads verticals in India. It is also one where poor campaign structure costs the most. Here is what the structure should look like.
Read more →WhatsApp is how India converts. The problem is that most businesses have no idea which ad, campaign, or keyword actually drove the conversation. Here is how to fix attribution.
Read more →A landing page that works in the US or UK often fails in India for specific, predictable reasons. This checklist covers what Indian visitors expect and what typically drives them away.
Read more →Tour operators running Google Ads in India often get plenty of form submissions and almost no bookings. The problem is usually the same three things.
Read more →There is no single right answer, but there is a way to work backwards from your business to a budget that actually makes sense. Here is how to do it.
Read more →There is a predictable sequence of mistakes that most small businesses in India make when they first spend serious money on digital marketing. This is that sequence, and what breaks the cycle.
Read more →Most Indian businesses running Google Ads are wasting 30-50% of their spend before a single qualified lead comes in. Here's what's actually going wrong.
Read more →As third-party cookies disappear, Indian businesses need a solid first-party data strategy. Here is where to start and what actually works.
Read more →Monthly retainers, percentage of spend, project fees, performance-based pricing. Each model has different implications for who takes the risk and who benefits from results.
Read more →The Indian digital marketing agency market has grown rapidly and the quality range is enormous. Knowing what to avoid saves you months of wasted budget.
Read more →Marketing operations is the system behind your marketing, not the campaigns themselves. Getting it right saves more time than hiring another person.
Read more →