Local inventory ads on Google India: how physical stores can compete in 2026
Google's Local Inventory Ads show nearby shoppers what is in stock at your physical store right now. Here is how Indian retailers can set them up and benefit.
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Read more →Preventing ad fatigue in Indian digital marketing campaigns
Ad fatigue happens when your audience has seen your ads too many times and stops responding. Here is how to spot it early and prevent it from draining your budget.
Read more →Setting realistic ROAS targets for Indian businesses: what the numbers actually mean
ROAS is one of the most cited metrics in digital advertising but one of the most misunderstood. Here is how to set targets that actually make sense for your Indian business.
Read more →Responsive search ads: best practices for Indian advertisers
RSAs are now the only search ad type Google allows. Here is how to write them well so Google has real options to work with, not just filler.
Read more →Ad copywriting for India: what actually makes people click and convert
Indian consumers respond to different triggers than Western audiences. Here is what I have learned from writing and testing hundreds of ads for Indian businesses.
Read more →Google Shopping ads for Indian retailers: getting started
Google Shopping ads show your products with images and prices directly in search results. Here is how Indian retailers can set them up and run them profitably.
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