Both platforms work. They work for different things. Picking the wrong one for your business type and stage is one of the most expensive mistakes you can make with a limited budget.
Read more →Study abroad is one of the most competitive Google Ads verticals in India. It is also one where poor campaign structure costs the most. Here is what the structure should look like.
Read more →WhatsApp is how India converts. The problem is that most businesses have no idea which ad, campaign, or keyword actually drove the conversation. Here is how to fix attribution.
Read more →Tour operators running Google Ads in India often get plenty of form submissions and almost no bookings. The problem is usually the same three things.
Read more →There is no single right answer, but there is a way to work backwards from your business to a budget that actually makes sense. Here is how to do it.
Read more →There is a predictable sequence of mistakes that most small businesses in India make when they first spend serious money on digital marketing. This is that sequence, and what breaks the cycle.
Read more →Most Indian businesses running Google Ads are wasting 30-50% of their spend before a single qualified lead comes in. Here's what's actually going wrong.
Read more →Google made significant changes to its advertising products in 2024. Some improved results. Others reduced advertiser control. Here is what changed and how Indian advertisers should adapt.
Read more →Google is automatically adding assets to your ads whether you like it or not. Here is what automated assets are, what risks they carry, and how to manage them.
Read more →Google's automated bidding sounds appealing, but picking the wrong strategy for your account stage will cost you. Here is how to choose correctly.
Read more →Google Shopping ads let your products appear directly in search results with images and prices. Here is how small Indian retailers can get started without wasting their budget.
Read more →Performance Max promises to simplify Google Ads by automating everything. The reality for Indian advertisers is more nuanced. Here is what you need to know before you launch.
Read more →Most Indian advertisers run ads and hope. Systematic A/B testing is what separates campaigns that improve month after month from ones that plateau.
Read more →A low Quality Score quietly drains your budget every day. Here is how Indian advertisers can push it up and pay less per click.
Read more →Remarketing reaches people who have already shown interest in your business. Setting up your remarketing lists correctly is the foundation of a high-performing Indian ad strategy.
Read more →Targeting is where most Indian ad campaigns are won or lost. Here is a practical guide to using audience targeting effectively on both platforms for Indian markets.
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