Only 44% of WordPress sites on mobile pass all three Core Web Vitals. In India, where most traffic is mobile and connections are slower, that number is worse. Here's what the metrics actually mean and what to do about them.
Read more →SEO ranks pages. AEO gets you quoted inside AI answers. Where they overlap, where they differ, and why an Indian business still needs both.
Read more →FAQ schema markup helps Indian websites appear with expandable question-answer sections in Google results. Here is how to implement it correctly and what results to expect.
Read more →A growing percentage of Indian Google searches end without a click to any website. Understanding zero-click search patterns helps you invest SEO effort where it actually drives traffic.
Read more →Featured snippets appear for a significant portion of Indian Google searches. Capturing Position 0 for relevant queries can double your organic traffic without improving your underlying ranking position.
Read more →Voice search in India has unique characteristics driven by language diversity, mobile usage patterns, and the way Indian users phrase spoken queries. Here is how to optimize for it.
Read more →Your product listing is your salesperson on Amazon and Flipkart. Here is how to optimise titles, bullets, images, and A+ content for Indian buyers.
Read more →Google's page experience signals affect rankings and user satisfaction. Here is what they are, how to check them, and what Indian websites should prioritise.
Read more →Topic authority is how Google decides whether to trust your site on a subject. Here is how to build it strategically for an Indian audience.
Read more →If your traffic dropped after a helpful content update, the fix is not technical. Here is what Indian websites need to do to recover.
Read more →Google's E-E-A-T framework matters more than ever. Here is how Indian businesses can demonstrate experience, expertise, authority, and trust in a way that actually moves rankings.
Read more →Google's AI Overviews are reshaping search results. Here is what Indian businesses need to understand and do right now.
Read more →Google's Core Web Vitals have been a ranking factor since 2021, but many Indian websites still score poorly. Here is a plain-English explanation of what they measure and why you should care.
Read more →AI content tools are fast and cheap, but they come with real risks around accuracy, originality, and brand voice. Here is how to use them responsibly.
Read more →ChatGPT has taken the Indian digital marketing world by storm, but using it blindly for SEO content can hurt more than help. Here is what works and what to avoid.
Read more →Your page might rank on the first page of Google but still get very few clicks if your title and description are bland. Here is how to write them better for an Indian audience.
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