In-app checkout in India: what it means for social selling and where it is headed
In-app checkout removes the biggest friction point in social commerce. Here is where Indian platforms stand and how businesses should prepare.
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social commerce India
Read more →Social commerce in India in 2026: how Instagram Shopping is changing how people buy
Indian consumers are increasingly buying directly through Instagram. Social commerce is not a future trend. It is happening right now and some brands are winning big.
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