Zero-party data collection in India: surveys, quizzes, and preference centres
Indian brands are collecting zero-party data through surveys and quizzes to replace cookie-based targeting. Here is how to do it properly.
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India marketing
Read more →Diwali and festive season digital marketing planning for India
The festive quarter, October through December, drives a disproportionate share of Indian consumer spending. Planning your campaigns early is the difference between riding the wave and missing it.
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