A written testimonial on your website is easily ignored. A 90-second video testimonial from a real customer is one of the highest-converting pieces of content you can have.
Read more →Indian consumers respond to different triggers than Western audiences. Here is what I have learned from writing and testing hundreds of ads for Indian businesses.
Read more →Most Indian e-commerce stores lose 70 to 80 percent of customers at checkout. A well-timed email sequence can recover a significant portion of that revenue.
Read more →Indian online shoppers have specific concerns and habits. Here is how to optimise your product pages to convert more Indian visitors into buyers.
Read more →Most Indian website visitors leave without taking action. Retargeting lets you bring them back. Here is how to structure a retargeting strategy that converts.
Read more →Landing pages that work in the US do not always translate to India. Consumer psychology, trust signals, and design preferences differ. Here is what actually works for Indian users.
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