Consent management platforms for Indian websites: what you need and why
With India's data protection law in effect, consent management is no longer optional. Here is what Indian website owners need to know.
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DPDP Act
Read more →Data privacy in Indian marketing: what has actually changed in 2024
Between the DPDP Act, cookie deprecation, and platform privacy changes, Indian marketers are navigating a genuinely different data environment than they were two years ago.
Read more →Cookie consent management for Indian websites: what you actually need to implement
Cookie consent banners have become standard on Western websites. Indian websites are catching up as the DPDP Act takes shape. Here is what a proper implementation looks like.
Read more →India's DPDP Act and what it means for digital marketers
The Digital Personal Data Protection Act is now law in India. Digital marketers who rely on tracking, retargeting, and customer data need to understand what has changed and what needs to change in their practices.
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