Robots.txt and XML sitemap best practices for Indian websites
Two files control a huge amount of how Google crawls your website. Most Indian websites have them configured incorrectly. Here is what they should look like.
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technical SEO
Read more →Canonical URLs and duplicate content: what Indian website owners need to know
Duplicate content does not get your site penalised, but it does dilute your SEO signals. Canonical tags are the solution. Here is how to use them correctly.
Read more →Technical SEO crawl errors and how to fix them on Indian websites
Crawl errors silently kill your SEO rankings. Most Indian websites have at least a handful of them sitting unaddressed in Google Search Console. Here is how to find and fix them.
Read more →Technical SEO checklist: basics that Indian agencies miss
Technical SEO is not glamorous but it is foundational. A site with technical issues that go unfixed will underperform no matter how good the content is. Here is what to check.
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