Google released several significant algorithm updates in 2025. Here is a clear look at what changed, who was affected, and what you should do if your traffic dropped.
Read more →Cutting through the trend reports and looking at what Indian marketers found genuinely effective this year across campaigns, content, and channels.
Read more →A look back at the trends, shifts, and surprises that defined Indian digital marketing in 2025, from someone who was in the middle of it.
Read more →Indian businesses tend to over-invest in festive campaigns and under-invest in the rest of the year. The brands with the best long-term results do both.
Read more →After Diwali, most Indian brands switch off their marketing. The ones that stay active find the next 30 days are surprisingly productive.
Read more →How you allocate your festive season budget matters as much as the total amount. Here is a framework for making every rupee work harder during India's biggest shopping period.
Read more →The festive season is the biggest opportunity of the year for Indian brands online. Here is how to plan and execute campaigns that actually perform.
Read more →Most Indian businesses are passive agency clients. The ones who get the best results treat the relationship as a partnership with clear expectations and regular communication.
Read more →Monthly retainers, percentage of spend, project fees, performance-based pricing. Each model has different implications for who takes the risk and who benefits from results.
Read more →The Indian digital marketing agency market has grown rapidly and the quality range is enormous. Knowing what to avoid saves you months of wasted budget.
Read more →This is one of the most consequential marketing decisions Indian business owners make. Both options work in the right context and neither works in the wrong one.
Read more →Getting useful output from AI tools is a learnable skill. These specific techniques make a measurable difference in the quality of what AI produces for marketing tasks.
Read more →Past the hype, which AI tools have become genuinely useful in day-to-day agency work in India? Here is what we are seeing across real teams.
Read more →The teams getting the most from AI in content are not the ones replacing writers. They are the ones who figured out exactly what AI should and should not do.
Read more →Google has not banned AI content. But there are clear patterns in what ranks and what gets filtered. Here is the honest picture for Indian publishers.
Read more →Brand communities work when they serve members first. Most branded communities in India fail because the brand is trying to extract value rather than create it.
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