WhatsApp marketing automation for Indian businesses
WhatsApp is where Indian consumers actually respond. Here is how to set up marketing automation that does not feel like spam and actually converts.
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Digital Marketing
Read more →Indian digital marketing in 2023: what actually changed this year
From Google's AI push to Meta's rebound to new tools for Indian marketers, 2023 was a year of real shifts. Here is what mattered and what it means for 2024.
Read more →SMS marketing in India: compliance, DLT registration, and what actually works
SMS marketing in India has strict regulations under TRAI's DLT framework. Here is how to stay compliant and make your SMS campaigns effective.
Read more →WhatsApp Business API for marketing in India: a practical overview
WhatsApp is where Indian customers actually are. The Business API lets you reach them at scale, but it works very differently from the consumer app. Here is what you need to know.
Read more →AI tools for Indian digital marketers: a practical guide
From content creation to ad copy testing, AI tools are changing how Indian marketers work. Here is a ground-level look at what is worth your time and budget.
Read more →Digital marketing year in review: 2022 in India
From short-form video domination to GA4 migration pressure and rising ad costs, 2022 was a year of significant change for Indian digital marketers. Here is what mattered.
Read more →How privacy changes are affecting digital marketing in India
iOS 14+, third-party cookie deprecation, and India's upcoming data protection law are changing how we track and target users. Here is what Indian marketers need to know.
Read more →Indian digital marketing 2021: a year in review
From the pandemic recovery to the festive season surge and short-form video taking over, here are the biggest shifts in Indian digital marketing that 2021 brought with it.
Read more →WhatsApp Business for customer support in Indian operations
WhatsApp is where Indian customers want to communicate. Setting up WhatsApp Business properly turns a personal messaging habit into a structured customer support channel.
Read more →Google My Business setup and optimisation for Indian businesses
A properly set-up Google My Business profile is the single highest-ROI free marketing tool available to Indian local businesses. Here is how to do it right.
Read more →Everything You Need to Know About Facebook Advertising
Facebook advertising has become a trend for businesses online. Here's what you need to know before running your first FB ad campaign.
Read more →How Social Listening Insights Help Your Brand To Make Better Marketing Decisions
Social listening is the method of observing social media networks to discuss your niche, competitors, brand, and product. Here's how to use it strategically.
Read more →Google+ Shutdown: Reasons and its Impact on SEO
On June 28, 2011, Google launched a social network named Google+. Here's what its shutdown meant for search engine optimization.
Read more →SEO vs. SEM: Why the difference of opinion?
The field of Digital Marketing surrounds two main areas of skills: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
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