Migrating to Shopify in India: what you need to know before you switch
Switching your e-commerce platform is not a small decision. Before you migrate to Shopify from WooCommerce or another platform, understand what you are getting into.
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Practical writing on conversion and growth.
Read more →Why your WooCommerce store is slow in India and how to fix it
A slow WooCommerce store in India can cost you more customers than a bad product. Here are the specific issues that slow down Indian e-commerce stores and how to address each one.
Read more →Shopify vs WooCommerce in India: which platform should you choose?
Choosing between Shopify and WooCommerce is one of the most common decisions Indian e-commerce entrepreneurs face. The right answer depends heavily on your business model and technical capacity.
Read more →Building thought leadership on LinkedIn as an Indian professional or brand
Thought leadership on LinkedIn is not about posting inspirational quotes. It is about consistently sharing genuine expertise on topics your audience cares about.
Read more →LinkedIn InMail campaigns in India: how to write messages that get replies
InMail open rates in India are high, but reply rates are often dismal. The gap between the two tells you where most campaigns go wrong.
Read more →Growing your LinkedIn company page in India: a practical approach
Most Indian company pages on LinkedIn have under 500 followers and almost no engagement. Here is how to build an audience that actually pays attention to what you post.
Read more →LinkedIn ads for B2B lead generation in India: what actually works
LinkedIn ads are expensive in India, but the quality of leads can be exceptional if you target and structure campaigns correctly. Here is what I have learned from running B2B campaigns for Indian companies.
Read more →Marketplace vs your own website: the right strategy for Indian sellers
Selling on Amazon and Flipkart is easy to start but expensive long-term. Here is how to think about the marketplace vs direct-to-consumer decision for your Indian business.
Read more →Product listing optimisation for Indian marketplaces
Your product listing is your salesperson on Amazon and Flipkart. Here is how to optimise titles, bullets, images, and A+ content for Indian buyers.
Read more →Flipkart and marketplace advertising in India: what sellers need to know
Flipkart advertising has grown into a serious channel for Indian sellers. Here is how it compares to Amazon Ads and what works in the Indian marketplace ecosystem.
Read more →Getting started with Amazon Ads in India: a seller's guide
Amazon Advertising in India has grown significantly. Here is how to set up your first campaigns without wasting your initial budget.
Read more →Reducing SaaS churn for Indian B2B companies
Churn is the silent killer of Indian SaaS businesses. Here is how to measure it correctly, understand why it is happening, and systematically reduce it.
Read more →Pricing page optimisation for Indian SaaS and service businesses
Your pricing page is where purchase decisions get made or abandoned. Here is what converts Indian buyers and what stops them.
Read more →Product-led growth for Indian B2B SaaS companies
Product-led growth means the product itself drives acquisition, conversion, and expansion. Here is how Indian SaaS companies can implement PLG with limited resources.
Read more →SaaS free trial conversion in India: what works and what does not
Indian SaaS buyers behave differently from US counterparts. Free trial conversion requires understanding their specific objections and buying triggers.
Read more →Core user experience principles for Indian e-commerce websites
Converting Indian online shoppers requires understanding how they browse, what builds trust, and what makes them abandon. Here is what the data shows.
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