Keyword research tools: free vs paid for Indian websites
Free tools can get you surprisingly far. Here is when it makes sense to pay for a keyword research tool in India and when it does not.
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India
Read more →Indian digital marketing 2021: a year in review
From the pandemic recovery to the festive season surge and short-form video taking over, here are the biggest shifts in Indian digital marketing that 2021 brought with it.
Read more →WhatsApp Business for customer support in Indian operations
WhatsApp is where Indian customers want to communicate. Setting up WhatsApp Business properly turns a personal messaging habit into a structured customer support channel.
Read more →Technical SEO checklist: basics that Indian agencies miss
Technical SEO is not glamorous but it is foundational. A site with technical issues that go unfixed will underperform no matter how good the content is. Here is what to check.
Read more →Digital marketing budget planning for Indian SMBs heading into 2022
How much should you spend on digital marketing? And how should you split it across channels? Here is a practical framework for Indian SMBs planning their 2022 marketing budget.
Read more →YouTube marketing for Indian businesses: organic reach in 2021
YouTube is the second-largest search engine in the world and India is one of its largest markets. Here is how Indian businesses can build an audience without paid advertising.
Read more →Landing page design for Indian audiences: what converts and what does not
Landing pages that work in the US do not always translate to India. Consumer psychology, trust signals, and design preferences differ. Here is what actually works for Indian users.
Read more →Writing meta titles and descriptions that get clicks in India
Your page might rank on the first page of Google but still get very few clicks if your title and description are bland. Here is how to write them better for an Indian audience.
Read more →The marketing funnel and why Indian SMBs are missing top-of-funnel
Most Indian SMBs only advertise to people ready to buy right now. That is a small fraction of the total market. Here is what a full-funnel marketing approach looks like in practice.
Read more →Google Analytics basics: five reports every Indian business owner needs
Most business owners have Google Analytics installed and never look at it. Here are the five reports that actually tell you something useful about your website performance.
Read more →Content marketing for Indian SMBs with a small team
You do not need a content team of five to do content marketing effectively. Here is how Indian small businesses can build a content engine with limited time and budget.
Read more →Bounce rate: what it actually means for Indian businesses
A 70 percent bounce rate sounds alarming. But depending on your page type and traffic source, it might be completely fine. Here is how to read this metric correctly.
Read more →Local SEO for Indian businesses: how to rank in your city
Ranking nationally is a long game. Ranking in your city or neighbourhood is more achievable and often more valuable. Here is what local SEO actually requires for Indian businesses.
Read more →WordPress vs custom website: what should Indian businesses choose?
Every agency has an opinion on this. Here is an honest breakdown of when WordPress is the right call and when a custom-built site actually makes sense for Indian businesses.
Read more →Facebook Business Manager setup guide for Indian businesses
Running Facebook or Instagram ads without Business Manager is like driving without a dashboard. Here is a straightforward guide to setting it up correctly the first time.
Read more →Why Indian websites load slowly on mobile and how to fix it
India has over 600 million mobile internet users, most on mid-range phones and 4G connections that are not always consistent. Your website being slow is costing you leads and sales.
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