Setting up a marketing analytics dashboard for your Indian business
Looking at analytics in five different tabs is not strategy. A single dashboard that pulls your key numbers together changes how fast you can make decisions.
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India
Read more →Customer journey mapping for Indian B2C businesses
If you do not know the steps a customer takes before buying from you, you are guessing at your marketing. Journey mapping makes those steps visible so you can improve each one.
Read more →Structured data for Indian e-commerce: a practical implementation guide
Product schema, review schema, and breadcrumb schema can get your Indian e-commerce pages rich results in Google. Here is how to implement them correctly.
Read more →Robots.txt and XML sitemap best practices for Indian websites
Two files control a huge amount of how Google crawls your website. Most Indian websites have them configured incorrectly. Here is what they should look like.
Read more →Canonical URLs and duplicate content: what Indian website owners need to know
Duplicate content does not get your site penalised, but it does dilute your SEO signals. Canonical tags are the solution. Here is how to use them correctly.
Read more →Technical SEO crawl errors and how to fix them on Indian websites
Crawl errors silently kill your SEO rankings. Most Indian websites have at least a handful of them sitting unaddressed in Google Search Console. Here is how to find and fix them.
Read more →Multi-touch attribution models explained for Indian marketing teams
Your customer saw a Facebook ad, searched Google, clicked an email, and then converted. Which channel gets credit? Attribution models answer that question and change how you allocate budget.
Read more →UTM parameters explained: setup and tracking for Indian marketers
If you are running campaigns across WhatsApp, Google, Meta, and email without UTM parameters, you have no idea what is actually working. Here is how to set them up properly.
Read more →Using Google Trends for content strategy in India
Google Trends is one of the most underused free tools in Indian digital marketing. Here is how to use it properly to plan content that people actually want to read.
Read more →Competitor analysis tools every Indian digital marketer should know
Before you spend a rupee on ads or content, knowing what your competitors are doing gives you a massive head start. Here are the tools that actually work in the Indian market.
Read more →Instagram ads guide for Indian businesses
Instagram has over 200 million users in India. Here is how to run ads that actually reach the right people and get them to take action.
Read more →Keyword research tools: free vs paid for Indian websites
Free tools can get you surprisingly far. Here is when it makes sense to pay for a keyword research tool in India and when it does not.
Read more →Indian digital marketing 2021: a year in review
From the pandemic recovery to the festive season surge and short-form video taking over, here are the biggest shifts in Indian digital marketing that 2021 brought with it.
Read more →WhatsApp Business for customer support in Indian operations
WhatsApp is where Indian customers want to communicate. Setting up WhatsApp Business properly turns a personal messaging habit into a structured customer support channel.
Read more →Technical SEO checklist: basics that Indian agencies miss
Technical SEO is not glamorous but it is foundational. A site with technical issues that go unfixed will underperform no matter how good the content is. Here is what to check.
Read more →Digital marketing budget planning for Indian SMBs heading into 2022
How much should you spend on digital marketing? And how should you split it across channels? Here is a practical framework for Indian SMBs planning their 2022 marketing budget.
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