User behaviour analysis: what Indian website visitors do differently
Indian users behave differently online than Western audiences. Understanding these patterns helps you design websites and campaigns that actually work for your market.
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Practical writing on conversion and growth.
Read more →How to analyse session recordings to improve Indian website UX
Session recordings are the closest thing to watching a real user on your website. Most businesses collect them and never watch them. Here is how to make them useful.
Read more →Using website heatmaps in India: Hotjar vs Microsoft Clarity compared
Heatmaps show you where visitors actually click and scroll on your website. Here is how to use them effectively and which tool makes sense for Indian businesses.
Read more →Responsive search ads: best practices for Indian advertisers
RSAs are now the only search ad type Google allows. Here is how to write them well so Google has real options to work with, not just filler.
Read more →A/B testing Google Ads in India: a practical guide that actually works
Most Indian advertisers run ads and hope. Systematic A/B testing is what separates campaigns that improve month after month from ones that plateau.
Read more →Ad copywriting for India: what actually makes people click and convert
Indian consumers respond to different triggers than Western audiences. Here is what I have learned from writing and testing hundreds of ads for Indian businesses.
Read more →How to improve your Google Ads Quality Score in India
A low Quality Score quietly drains your budget every day. Here is how Indian advertisers can push it up and pay less per click.
Read more →The creator economy in India: opportunities for brands
India's creator economy is exploding with talent across languages, niches, and platforms. For brands willing to move beyond transactional campaigns, the opportunities are significant.
Read more →Measuring influencer marketing ROI in India
Most Indian brands cannot accurately measure whether their influencer campaigns are working. Here is how to build a measurement framework that gives you real answers.
Read more →How to set up an Instagram influencer campaign in India
A well-structured influencer campaign on Instagram can deliver real business results. Here is a step-by-step guide to briefing, contracting, and running influencer campaigns in India.
Read more →Influencer marketing in India: micro vs macro, what actually works
Indian brands are spending crores on influencer marketing. But bigger is not always better. Here is the honest comparison of micro and macro influencers for Indian campaigns.
Read more →App reviews and ratings strategy for Indian apps
Ratings directly affect your app's visibility and download conversion rate. Indian app developers often neglect review strategy. Here is how to build one that works.
Read more →In-app advertising in India: how it works and when to use it
In-app advertising reaches Indian users while they are engaged with mobile apps. Here is how the channel works, what formats perform, and when it fits into your media plan.
Read more →Mobile app marketing in India: strategies that work
Getting downloads is only the first challenge. Indian app marketers also battle high uninstall rates and low monetisation. Here are strategies that address the full user lifecycle.
Read more →App Store Optimisation in India: Android vs iOS market realities
India is a dominant Android market, but iOS users punch above their weight in purchasing power. Here is how to approach ASO differently for the two app stores.
Read more →How to set up remarketing lists for Indian campaigns
Remarketing reaches people who have already shown interest in your business. Setting up your remarketing lists correctly is the foundation of a high-performing Indian ad strategy.
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