Google Ads automated assets: what Indian advertisers should know
Google is automatically adding assets to your ads whether you like it or not. Here is what automated assets are, what risks they carry, and how to manage them.
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Practical writing on conversion and growth.
Read more →Smart bidding in Google Ads: which strategy works for Indian businesses
Google's automated bidding sounds appealing, but picking the wrong strategy for your account stage will cost you. Here is how to choose correctly.
Read more →Google Shopping India: a beginner's guide for small retailers
Google Shopping ads let your products appear directly in search results with images and prices. Here is how small Indian retailers can get started without wasting their budget.
Read more →Setting up Performance Max campaigns in India: what actually works
Performance Max promises to simplify Google Ads by automating everything. The reality for Indian advertisers is more nuanced. Here is what you need to know before you launch.
Read more →Building topic authority for your Indian business website
Topic authority is how Google decides whether to trust your site on a subject. Here is how to build it strategically for an Indian audience.
Read more →How to recover from Google's helpful content update in India
If your traffic dropped after a helpful content update, the fix is not technical. Here is what Indian websites need to do to recover.
Read more →E-E-A-T optimisation for Indian websites: a practical guide
Google's E-E-A-T framework matters more than ever. Here is how Indian businesses can demonstrate experience, expertise, authority, and trust in a way that actually moves rankings.
Read more →Google AI Overviews and what they mean for SEO in India
Google's AI Overviews are reshaping search results. Here is what Indian businesses need to understand and do right now.
Read more →Digital marketing predictions for India in 2024: what to prepare for
Based on where platforms and consumer behaviour ended up in 2023, here are the developments Indian marketers should be ready for in 2024.
Read more →Google Ads changes in 2023: what Indian advertisers need to know
Google made significant changes to Ads in 2023. Some improved results for Indian advertisers, others created new complications. Here is the full picture.
Read more →AI in marketing: what actually changed in 2023 for Indian businesses
AI tools exploded in 2023. Most Indian marketers are still figuring out what is genuinely useful versus what is hype. Here is an honest assessment.
Read more →Indian digital marketing in 2023: what actually changed this year
From Google's AI push to Meta's rebound to new tools for Indian marketers, 2023 was a year of real shifts. Here is what mattered and what it means for 2024.
Read more →Building a follow-up sequence after lead capture for Indian businesses
Capturing a lead is only half the job. What happens in the 72 hours after someone fills your form determines whether they become a client. Most Indian businesses get this wrong.
Read more →Lead quality vs quantity: the real trade-off for Indian businesses
Getting 200 leads per month sounds great until you find that 170 of them are tire-kickers. Here is how to think about the quality versus quantity trade-off in Indian lead generation.
Read more →Form design for better conversions on Indian lead generation websites
Your lead form is the last step before someone becomes a lead. Most Indian businesses have forms that create friction at exactly the wrong moment. Here is how to fix them.
Read more →Landing page A/B testing tools for Indian businesses: what to use after Google Optimize
Google Optimize shut down in September 2023. Indian businesses running landing page tests now need alternatives. Here is what your options are and what makes sense at different budgets.
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