Google Ads changes in 2023: what Indian advertisers need to know
Google made significant changes to Ads in 2023. Some improved results for Indian advertisers, others created new complications. Here is the full picture.
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Practical writing on conversion and growth.
Read more →AI in marketing: what actually changed in 2023 for Indian businesses
AI tools exploded in 2023. Most Indian marketers are still figuring out what is genuinely useful versus what is hype. Here is an honest assessment.
Read more →Indian digital marketing in 2023: what actually changed this year
From Google's AI push to Meta's rebound to new tools for Indian marketers, 2023 was a year of real shifts. Here is what mattered and what it means for 2024.
Read more →Building a follow-up sequence after lead capture for Indian businesses
Capturing a lead is only half the job. What happens in the 72 hours after someone fills your form determines whether they become a client. Most Indian businesses get this wrong.
Read more →Lead quality vs quantity: the real trade-off for Indian businesses
Getting 200 leads per month sounds great until you find that 170 of them are tire-kickers. Here is how to think about the quality versus quantity trade-off in Indian lead generation.
Read more →Form design for better conversions on Indian lead generation websites
Your lead form is the last step before someone becomes a lead. Most Indian businesses have forms that create friction at exactly the wrong moment. Here is how to fix them.
Read more →Landing page A/B testing tools for Indian businesses: what to use after Google Optimize
Google Optimize shut down in September 2023. Indian businesses running landing page tests now need alternatives. Here is what your options are and what makes sense at different budgets.
Read more →Preventing ad fatigue in Indian digital marketing campaigns
Ad fatigue happens when your audience has seen your ads too many times and stops responding. Here is how to spot it early and prevent it from draining your budget.
Read more →Setting realistic ROAS targets for Indian businesses: what the numbers actually mean
ROAS is one of the most cited metrics in digital advertising but one of the most misunderstood. Here is how to set targets that actually make sense for your Indian business.
Read more →How to split your digital marketing budget across channels during the Indian festive season
When every channel wants a bigger slice of your festive budget, you need a clear framework for deciding where each rupee goes. Here is one that works.
Read more →Running campaigns during the Black Friday and Diwali double season in India
October and November in India means two overlapping shopping seasons, Diwali and Black Friday. Running both well requires planning that starts in September.
Read more →Internal linking strategy for Indian e-commerce: how to pass authority where it matters
Internal links control how Google crawls your site and how authority flows through your pages. A good internal linking strategy is free SEO leverage most Indian e-commerce businesses ignore.
Read more →Product schema markup for Indian e-commerce: get rich results in Google
Schema markup lets Google show your product price, ratings, and availability directly in search results. Here is how to implement it correctly for Indian e-commerce sites.
Read more →Category page SEO for Indian e-commerce: the underrated traffic opportunity
Category pages are often the highest-value pages on an e-commerce site but the most neglected for SEO. Here is how to optimise them for Indian search traffic.
Read more →Writing product descriptions that rank and convert for Indian e-commerce
Most Indian e-commerce product pages use manufacturer copy or thin descriptions. Here is how to write product content that actually ranks in Google and convinces buyers.
Read more →CRO tools comparison for Indian businesses: what is worth paying for
Conversion rate optimisation tools range from free to ₹20,000 per month. Here is an honest breakdown of what each category offers and what actually makes sense for Indian businesses at different stages.
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