Most Indian SMBs only advertise to people ready to buy right now. That is a small fraction of the total market. Here is what a full-funnel marketing approach looks like in practice.
Read more →Most business owners have Google Analytics installed and never look at it. Here are the five reports that actually tell you something useful about your website performance.
Read more →You do not need a content team of five to do content marketing effectively. Here is how Indian small businesses can build a content engine with limited time and budget.
Read more →A 70 percent bounce rate sounds alarming. But depending on your page type and traffic source, it might be completely fine. Here is how to read this metric correctly.
Read more →Ranking nationally is a long game. Ranking in your city or neighbourhood is more achievable and often more valuable. Here is what local SEO actually requires for Indian businesses.
Read more →Every agency has an opinion on this. Here is an honest breakdown of when WordPress is the right call and when a custom-built site actually makes sense for Indian businesses.
Read more →Running Facebook or Instagram ads without Business Manager is like driving without a dashboard. Here is a straightforward guide to setting it up correctly the first time.
Read more →India has over 600 million mobile internet users, most on mid-range phones and 4G connections that are not always consistent. Your website being slow is costing you leads and sales.
Read more →Social media algorithms change overnight. Your email list is an asset you own. Here is why email marketing delivers the best returns for Indian businesses and how to get started.
Read more →A properly set-up Google My Business profile is the single highest-ROI free marketing tool available to Indian local businesses. Here is how to do it right.
Read more →Reels, hashtags, influencers, posting schedules. Cut through the noise and find out what Instagram strategies are actually worth your time if you are an Indian small business.
Read more →You do not need a ₹15,000/month SEO tool subscription to find good keywords. Here is how Indian businesses can do solid keyword research for free.
Read more →Facebook advertising has become a trend for businesses online. Here's what you need to know before running your first FB ad campaign.
Read more →Social listening is the method of observing social media networks to discuss your niche, competitors, brand, and product. Here's how to use it strategically.
Read more →Infographics are assumed to be more intriguing and appealing than plain text. Here's how to use them effectively in social media marketing.
Read more →On June 28, 2011, Google launched a social network named Google+. Here's what its shutdown meant for search engine optimization.
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