Display vs search advertising: when to use which
Search ads and display ads serve different purposes. Using the wrong type for your goal wastes budget. Here is how to choose correctly for Indian businesses.
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Practical writing on conversion and growth.
Read more →Instagram ads guide for Indian businesses
Instagram has over 200 million users in India. Here is how to run ads that actually reach the right people and get them to take action.
Read more →Retargeting ads for Indian businesses: a strategy that works
Most Indian website visitors leave without taking action. Retargeting lets you bring them back. Here is how to structure a retargeting strategy that converts.
Read more →Facebook pixel installation and event setup for Indian businesses
The Facebook pixel is what makes retargeting and conversion tracking possible. Here is how to install it correctly and set up the events that actually matter.
Read more →Schema markup: what it is and how to add it in WordPress
Schema markup helps Google understand your content and can get you rich results in search. Here is a plain-English explanation and how to implement it without coding.
Read more →Google Search Console setup and reading your data
Search Console is the one free tool every Indian website owner should use. Here is how to set it up and what to actually look at once you are inside.
Read more →Backlink building for Indian websites: what actually works
Getting backlinks in India is different from generic link building advice. Here is what works for Indian businesses building domain authority from scratch.
Read more →Keyword research tools: free vs paid for Indian websites
Free tools can get you surprisingly far. Here is when it makes sense to pay for a keyword research tool in India and when it does not.
Read more →Indian digital marketing 2021: a year in review
From the pandemic recovery to the festive season surge and short-form video taking over, here are the biggest shifts in Indian digital marketing that 2021 brought with it.
Read more →WhatsApp Business for customer support in Indian operations
WhatsApp is where Indian customers want to communicate. Setting up WhatsApp Business properly turns a personal messaging habit into a structured customer support channel.
Read more →Technical SEO checklist: basics that Indian agencies miss
Technical SEO is not glamorous but it is foundational. A site with technical issues that go unfixed will underperform no matter how good the content is. Here is what to check.
Read more →Digital marketing budget planning for Indian SMBs heading into 2022
How much should you spend on digital marketing? And how should you split it across channels? Here is a practical framework for Indian SMBs planning their 2022 marketing budget.
Read more →Diwali and festive season digital marketing planning for India
The festive quarter, October through December, drives a disproportionate share of Indian consumer spending. Planning your campaigns early is the difference between riding the wave and missing it.
Read more →YouTube marketing for Indian businesses: organic reach in 2021
YouTube is the second-largest search engine in the world and India is one of its largest markets. Here is how Indian businesses can build an audience without paid advertising.
Read more →Landing page design for Indian audiences: what converts and what does not
Landing pages that work in the US do not always translate to India. Consumer psychology, trust signals, and design preferences differ. Here is what actually works for Indian users.
Read more →Writing meta titles and descriptions that get clicks in India
Your page might rank on the first page of Google but still get very few clicks if your title and description are bland. Here is how to write them better for an Indian audience.
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