Google AI Overviews and what they mean for SEO in India
Google's AI Overviews are reshaping search results. Here is what Indian businesses need to understand and do right now.
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India
Read more →The creator economy in India: opportunities for brands
India's creator economy is exploding with talent across languages, niches, and platforms. For brands willing to move beyond transactional campaigns, the opportunities are significant.
Read more →Measuring influencer marketing ROI in India
Most Indian brands cannot accurately measure whether their influencer campaigns are working. Here is how to build a measurement framework that gives you real answers.
Read more →How to set up an Instagram influencer campaign in India
A well-structured influencer campaign on Instagram can deliver real business results. Here is a step-by-step guide to briefing, contracting, and running influencer campaigns in India.
Read more →Influencer marketing in India: micro vs macro, what actually works
Indian brands are spending crores on influencer marketing. But bigger is not always better. Here is the honest comparison of micro and macro influencers for Indian campaigns.
Read more →App reviews and ratings strategy for Indian apps
Ratings directly affect your app's visibility and download conversion rate. Indian app developers often neglect review strategy. Here is how to build one that works.
Read more →In-app advertising in India: how it works and when to use it
In-app advertising reaches Indian users while they are engaged with mobile apps. Here is how the channel works, what formats perform, and when it fits into your media plan.
Read more →Mobile app marketing in India: strategies that work
Getting downloads is only the first challenge. Indian app marketers also battle high uninstall rates and low monetisation. Here are strategies that address the full user lifecycle.
Read more →App Store Optimisation in India: Android vs iOS market realities
India is a dominant Android market, but iOS users punch above their weight in purchasing power. Here is how to approach ASO differently for the two app stores.
Read more →How to set up remarketing lists for Indian campaigns
Remarketing reaches people who have already shown interest in your business. Setting up your remarketing lists correctly is the foundation of a high-performing Indian ad strategy.
Read more →Lookalike audiences strategy for Indian markets
Lookalike audiences let you find new customers who resemble your best existing ones. Used well, they are one of the most efficient scaling tools in Indian digital advertising.
Read more →Audience targeting on Google and Meta for Indian campaigns
Targeting is where most Indian ad campaigns are won or lost. Here is a practical guide to using audience targeting effectively on both platforms for Indian markets.
Read more →Programmatic advertising in India: the basics you need to know
Programmatic advertising automates the buying of digital ad space using data and algorithms. For Indian marketers moving beyond search and social ads, here is where to start.
Read more →SMS marketing in India: compliance, DLT registration, and what actually works
SMS marketing in India has strict regulations under TRAI's DLT framework. Here is how to stay compliant and make your SMS campaigns effective.
Read more →Conversational marketing in India: making messaging apps work for your business
Indian customers prefer conversations over forms. Conversational marketing through WhatsApp, Telegram, and chatbots is becoming a standard part of the Indian marketing stack.
Read more →WhatsApp Business API for marketing in India: a practical overview
WhatsApp is where Indian customers actually are. The Business API lets you reach them at scale, but it works very differently from the consumer app. Here is what you need to know.
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