App reviews and ratings strategy for Indian apps
Ratings directly affect your app's visibility and download conversion rate. Indian app developers often neglect review strategy. Here is how to build one that works.
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India
Read more →In-app advertising in India: how it works and when to use it
In-app advertising reaches Indian users while they are engaged with mobile apps. Here is how the channel works, what formats perform, and when it fits into your media plan.
Read more →Mobile app marketing in India: strategies that work
Getting downloads is only the first challenge. Indian app marketers also battle high uninstall rates and low monetisation. Here are strategies that address the full user lifecycle.
Read more →App Store Optimisation in India: Android vs iOS market realities
India is a dominant Android market, but iOS users punch above their weight in purchasing power. Here is how to approach ASO differently for the two app stores.
Read more →How to set up remarketing lists for Indian campaigns
Remarketing reaches people who have already shown interest in your business. Setting up your remarketing lists correctly is the foundation of a high-performing Indian ad strategy.
Read more →Lookalike audiences strategy for Indian markets
Lookalike audiences let you find new customers who resemble your best existing ones. Used well, they are one of the most efficient scaling tools in Indian digital advertising.
Read more →Audience targeting on Google and Meta for Indian campaigns
Targeting is where most Indian ad campaigns are won or lost. Here is a practical guide to using audience targeting effectively on both platforms for Indian markets.
Read more →Programmatic advertising in India: the basics you need to know
Programmatic advertising automates the buying of digital ad space using data and algorithms. For Indian marketers moving beyond search and social ads, here is where to start.
Read more →SMS marketing in India: compliance, DLT registration, and what actually works
SMS marketing in India has strict regulations under TRAI's DLT framework. Here is how to stay compliant and make your SMS campaigns effective.
Read more →Conversational marketing in India: making messaging apps work for your business
Indian customers prefer conversations over forms. Conversational marketing through WhatsApp, Telegram, and chatbots is becoming a standard part of the Indian marketing stack.
Read more →WhatsApp Business API for marketing in India: a practical overview
WhatsApp is where Indian customers actually are. The Business API lets you reach them at scale, but it works very differently from the consumer app. Here is what you need to know.
Read more →UPI and digital payments: the impact on Indian e-commerce marketing
UPI has transformed how Indians pay online. For e-commerce marketers, this shift changes everything from checkout conversion to ad messaging to customer trust signals.
Read more →Image optimisation guide for Indian web developers
Unoptimised images are the single biggest cause of slow Indian websites. This guide covers formats, compression, lazy loading, and the tools that make it manageable.
Read more →CDN for Indian websites: do you need one?
A CDN can dramatically improve load times for Indian visitors, but not every website needs one. Here is how to decide if a CDN is right for your site.
Read more →Page speed optimisation tools for Indian websites
Slow websites cost you rankings and customers. These are the tools that actually help Indian web developers and site owners diagnose and fix speed problems.
Read more →Core Web Vitals: what they are and why they matter for Indian websites
Google's Core Web Vitals have been a ranking factor since 2021, but many Indian websites still score poorly. Here is a plain-English explanation of what they measure and why you should care.
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