Robots.txt and XML sitemap best practices for Indian websites
Two files control a huge amount of how Google crawls your website. Most Indian websites have them configured incorrectly. Here is what they should look like.
Read more →Blog
Practical writing on conversion and growth.
Read more →Canonical URLs and duplicate content: what Indian website owners need to know
Duplicate content does not get your site penalised, but it does dilute your SEO signals. Canonical tags are the solution. Here is how to use them correctly.
Read more →Technical SEO crawl errors and how to fix them on Indian websites
Crawl errors silently kill your SEO rankings. Most Indian websites have at least a handful of them sitting unaddressed in Google Search Console. Here is how to find and fix them.
Read more →Multi-touch attribution models explained for Indian marketing teams
Your customer saw a Facebook ad, searched Google, clicked an email, and then converted. Which channel gets credit? Attribution models answer that question and change how you allocate budget.
Read more →UTM parameters explained: setup and tracking for Indian marketers
If you are running campaigns across WhatsApp, Google, Meta, and email without UTM parameters, you have no idea what is actually working. Here is how to set them up properly.
Read more →Using Google Trends for content strategy in India
Google Trends is one of the most underused free tools in Indian digital marketing. Here is how to use it properly to plan content that people actually want to read.
Read more →Competitor analysis tools every Indian digital marketer should know
Before you spend a rupee on ads or content, knowing what your competitors are doing gives you a massive head start. Here are the tools that actually work in the Indian market.
Read more →Video vs written content strategy for Indian businesses
Should Indian businesses invest in video or written content? The answer depends on your audience, goals, and resources. Here is how to make the right call.
Read more →Instagram Reels strategy for Indian brands
Reels are Instagram's fastest-growing format and one of the few organic ways to reach new Indian audiences without paying for ads. Here is how to build a Reels strategy that works.
Read more →YouTube ads for Indian businesses: getting started
YouTube ads can reach more than 450 million Indians at a fraction of TV advertising cost. Here is how to set up your first YouTube campaign and avoid the common mistakes.
Read more →Video SEO: YouTube optimisation for Indian creators and businesses
YouTube is the second largest search engine in India. Here is how to optimise your videos so more Indians actually find and watch them.
Read more →Email segmentation for Indian businesses
Sending the same email to your entire list is one of the biggest mistakes in email marketing. Here is how to segment your Indian audience and what difference it makes.
Read more →Newsletter strategy for the Indian audience
Running a newsletter for an Indian audience is different from what most generic marketing advice describes. Here is what actually keeps Indian subscribers reading.
Read more →Email marketing automation tools compared for Indian businesses
Mailchimp, Klaviyo, Brevo, and ConvertKit all do different things. Here is how to pick the right email automation platform for your business in India.
Read more →Email list building strategy for Indian businesses
An email list is one of the few marketing assets you actually own. Here is how Indian businesses can build one from scratch with tactics that work in the Indian market.
Read more →WordPress caching plugins compared for Indian websites
A caching plugin is the fastest way to speed up a WordPress site. Here is how the main options compare and which one to use for different Indian hosting environments.
Read more →