5 entries in this category.
We do our planning in November and December so January can be a doing month. Here is what we are choosing to focus on and, just as importantly, what we are choosing not to.
We lost the project we pitched for, stayed in contact, and nine months later had a longer and better engagement than the original brief.
We used to save case studies for the proposal. Moving them to the first call changed the entire trajectory of those conversations.
Turning something we had always done ad hoc into a fixed-scope, fixed-price product took four attempts and is still not perfect, but it changed how we sell.
We stopped selling services and started selling outcomes, and the first meeting finally started feeling like something other than an interview.
