19 entries in this category.
We do our planning in November and December so January can be a doing month. Here is what we are choosing to focus on and, just as importantly, what we are choosing not to.
We ran Diwali campaigns for four clients this year. One exceeded targets, two delivered on expectations, and one was a lesson in why lead time is not negotiable.
After running paid campaigns for dozens of Indian service businesses, we have a repeatable structure that works more often than it fails.
We used to save case studies for the proposal. Moving them to the first call changed the entire trajectory of those conversations.
After a year of experimenting, we have settled on a small set of tools that genuinely save time, and a much longer list we abandoned.
We stopped selling services and started selling outcomes, and the first meeting finally started feeling like something other than an interview.
Q4 is when Indian e-commerce actually earns the year. Planning it in October is already late.
When the budget is real but not unlimited, the platform choice matters more than the creative strategy.
Conversion optimisation looks very different when the product is trust and the buyer is stressed.
Google told us PMax was the future. We ran the experiment and got complicated results.
Most performance marketing engagements fail not because of bad execution but because the scope was set up to hide results or manufacture false ones.
Offering everything to everyone feels like a growth strategy and works like a credibility drain.
Showing 1–12 of 19 entries
