paid-advertising — webxdevelopers

Journal

paid-advertising

3 entries in this category.

Choosing between Google and Meta for a 1.5 lakh monthly budget

Choosing between Google and Meta for a 1.5 lakh monthly budget

When the budget is real but not unlimited, the platform choice matters more than the creative strategy.

Performance Max campaigns — what actually happened when we moved budget to them

Performance Max campaigns — what actually happened when we moved budget to them

Google told us PMax was the future. We ran the experiment and got complicated results.

Why Google Ads works better than Meta for most of our B2B clients

Why Google Ads works better than Meta for most of our B2B clients

Intent-based advertising and interest-based advertising are different products serving different moments.