4 entries in this category.
We spent three years sending proposals in the same template and one typographic change shifted how seriously they were received.
We walked away from the biggest single contract we had ever been offered, and the months that followed made it obvious we had made the right choice.
We built a small internal tool and it quietly changed how I think about every client project we take on.
We used GPT-3 and then GPT-4 in real client projects, and the truth is more boring and more useful than the LinkedIn version.
