5 entries in this category.
When the budget is real but not unlimited, the platform choice matters more than the creative strategy.
After hundreds of campaigns, the same errors keep showing up. Not because people are careless, but because the platforms make them easy to make.
Google told us PMax was the future. We ran the experiment and got complicated results.
Intent-based advertising and interest-based advertising are different products serving different moments.
The term "performance marketing" means something different depending on how much budget is behind it.
