4 entries in this category.
We ran a lot of content experiments this year. One of them failed in the way we expected, one succeeded in a way we did not, and one taught us something we probably should have known.
We committed to posting three times a week on LinkedIn for six months and tracked every inbound contact that mentioned it. The results were not what we expected.
We published consistently for years with almost no traction, and then a single post reached 40,000 people in a week. Here is what I think actually happened.
One case study we published in 2021 is still, two years later, the single best lead source we have for performance marketing enquiries.
