5 entries in this category.
We ran a lot of content experiments this year. One of them failed in the way we expected, one succeeded in a way we did not, and one taught us something we probably should have known.
We published consistently for years with almost no traction, and then a single post reached 40,000 people in a week. Here is what I think actually happened.
Our first large retainer did not come from a pitch -- it came from a small project done well.
We were doing good work but not telling clients about it, and that was our referral problem.
We sent 400 cold emails that went nowhere before we figured out what was actually wrong.
