20 entries in this category.
The phrase is overused. Here's the five-test filter we apply to every site we ship.
We ran a lot of content experiments this year. One of them failed in the way we expected, one succeeded in a way we did not, and one taught us something we probably should have known.
We lost the project we pitched for, stayed in contact, and nine months later had a longer and better engagement than the original brief.
We committed to posting three times a week on LinkedIn for six months and tracked every inbound contact that mentioned it. The results were not what we expected.
Turning something we had always done ad hoc into a fixed-scope, fixed-price product took four attempts and is still not perfect, but it changed how we sell.
Cookies are going, ad platforms are tightening, and the clients who built their own data assets are the ones who are not panicking.
We were giving discounts to close deals faster. The clients we attracted were the ones most likely to churn.
We had a LinkedIn presence for three years and it did almost nothing. Then we changed one thing and it started generating real enquiries.
The moment a client says "wow, I actually understand this report" is the moment they become your best sales channel.
We said yes to everything for eight months, and it nearly broke the team.
We shifted our performance marketing reporting from cost-per-lead to cost-per-acquisition and it changed how we make every campaign decision.
We wrote a five-email reactivation sequence for a client with a cold lead list and it converted 11 leads in seven days without a single ad rupee spent.
Showing 1–12 of 20 entries
