7 entries in this category.
Page speed is a campaign metric. A slow site wastes ad spend directly and measurably.
We built OmegaPix because we kept fixing the same image performance problem on every client site and manual fixes were not sustainable.
We default to one typeface family for most client work and we have had to defend that decision more than once. Here is why we hold the line.
We had been trying to convince clients that site speed matters for years. Google naming it a ranking factor did more in six months than all of our arguments combined.
Eight seconds to 1.4 seconds is not magic -- it is a checklist, run in the right order.
We spent a year building sites with scroll animations on everything, and then we looked at the data.
Elementor got us fast. Custom code made us good. The difference turned out to matter.
