5 entries in this category.
We were giving discounts to close deals faster. The clients we attracted were the ones most likely to churn.
The moment a client says "wow, I actually understand this report" is the moment they become your best sales channel.
Not the highlights. The specific decisions that moved the needle and the ones that did not.
The client taking 40% of our time was blocking the growth that was waiting just behind them.
The moment we renamed what we do, everything about how clients treated us changed.
