5 entries in this category.
The term gets used by every agency that does more than one thing. Here is what it actually requires.
Losing a client to an internal hire is not always a failure. Sometimes it means you did your job.
A year of more clients, more complexity, one serious mistake, and a few things that worked better than expected.
Two years in, we have a clearer picture of what kind of agency we are and what that actually costs.
The clients we onboard today are fundamentally different from the ones we onboarded two years ago.