4 entries in this category.
We were spending twenty hours a month putting together reports that clients skimmed for thirty seconds. Automating the process forced us to rethink what the reports were actually for.
The moment a client says "wow, I actually understand this report" is the moment they become your best sales channel.
We shifted our performance marketing reporting from cost-per-lead to cost-per-acquisition and it changed how we make every campaign decision.
We were doing good work but not telling clients about it, and that was our referral problem.
