7 entries in this category.
We do our planning in November and December so January can be a doing month. Here is what we are choosing to focus on and, just as importantly, what we are choosing not to.
We stopped selling services and started selling outcomes, and the first meeting finally started feeling like something other than an interview.
Q4 is when Indian e-commerce actually earns the year. Planning it in October is already late.
Conversion optimisation looks very different when the product is trust and the buyer is stressed.
Offering everything to everyone feels like a growth strategy and works like a credibility drain.
Two years in, we have a clearer picture of what kind of agency we are and what that actually costs.
The term "performance marketing" means something different depending on how much budget is behind it.
