16 entries in this category.
The things I was confident about when we started are not the things I am confident about now, and what I have learned instead has been more useful.
We have been building Scheduloo alongside client work for over a year. The financial cost is visible. The other cost is harder to name but more damaging.
We walked away from the biggest single contract we had ever been offered, and the months that followed made it obvious we had made the right choice.
We published consistently for years with almost no traction, and then a single post reached 40,000 people in a week. Here is what I think actually happened.
The term gets used by every agency that does more than one thing. Here is what it actually requires.
Losing a client to an internal hire is not always a failure. Sometimes it means you did your job.
After hundreds of campaigns, the same errors keep showing up. Not because people are careless, but because the platforms make them easy to make.
Managing ₹8 lakh in Diwali ad spend across three clients in four weeks taught us more about pressure, planning, and client trust than any other month in our history.
We have been working with one client continuously for three years and the relationship looks nothing like what I expected when we started.
The technical skills are often there. The rest of it is where the surprises live.
We built a small internal tool and it quietly changed how I think about every client project we take on.
A year of more clients, more complexity, one serious mistake, and a few things that worked better than expected.
Showing 1–12 of 16 entries
